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Are we really teaching Business Planning or are we letting students float their boat?

Author Geraldine McGing
Abstract Entrepreneurial activity is essential for economic growth. Business planning is an integral part of developing and sustaining business activity and idea generation. But what do we refer to when we use the term Business Planning? Many researchers using the term refer to an organization's current status and the direction in which the company will head for the next number of years. The aim of this paper is to profile the current practice and understanding of the teaching of the double weighted final year Business Plan module to undergraduate level eight BA(Hons) in Business Studies students in Griffith College Dublin and will research the effectiveness of the teaching on the programme from a students perspective. The author will also delve into the teaching approach used on the course and examine its effectiveness. A qualitative methodology is used involving all of the students, both part time and full time, on the course as well as interviews with a number of supervisors who support the programme and the Business Plan Co-ordinator. First, the students' views relating to developing a business plan will be explored. Second, the student's relationship with their supervisor is examined. Third, a profile of the current content and delivery of business plan workshops is presented. The discussion then explores the main findings of the exercise including the student's personal experience of working on the Business Plan as well as the role of the Business Faculty in supporting the student in their progress.
Published In ICEP Proceedings
Year 2008
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